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The placement playbook built for TCS, Infosys and Wipro is breaking
Judged on net headcount, not press-release fresher numbers, the mass IT-services drive is shrinking for good. Why it is structural, where the jobs are going, and how placement cells should rebalance.

Stop renting your placement data. Own it.
A college's skilling and placement data is scattered across vendors and spreadsheets. Why your institution should own one structured, longitudinal record, and how to build it.

8 fixes that move your institution's stuck placement percentage
A field guide for TPOs and placement deans. Eight practical fixes that actually move your placement percentage, sequenced from highest leverage down.

The smartest way to hire freshers
India made internships compulsory for every undergraduate, and subsidised them. For companies it is the lowest-risk way to hire a fresher, and most are missing it.

Why India's internship mandate is quietly failing
India made internships compulsory for students but optional for companies. Why a one-sided mandate produces paper internships, not job-ready graduates.

6 reasons your campus placements are low (and only one is the students)
A low placement number isn't one problem, it's at least six, and only one is fixed by training. Six students every placement cell will recognise.

Is this an AI revolution, or a market correction in costume?
The layoffs are real, but most of what gets blamed on AI is an ordinary market correction in costume. A founder’s honest read on what is really happening to India’s entry-level jobs, and what to do about it.

Nearly half of India's graduates aren't job-ready. Nobody owns it.
Nearly half of India's graduates still aren't job-ready, and a founder's view on why: a crisis this large has no owner. The verified numbers, and what has to change.
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